BUILDING …

Creating magical experiences for the world's leading brands for over 10 years

XLAB

A Showcase Site by Dirk Lach

A Technology studio

XLAB CREATES CUSTOM DAZZLING EXPERIENCES FOR BRANDS THAT WOW CONSUMERS AND ENGAGE WITH THEM ON A MULTI-SENSORY , ALL IMMERSIVE LEVEL.

[ WE ARE A TEAM OF DEVELOPERS, DESIGNERS, ARCHITECTS AND ENGINEERS] OR NERDS

DESIGN

we design and conceptualize experiences

[ DESIGN IS NOT ONLY VISUAL ]

We begin with ideation, sometimes what seems like impossible ideas. We then structure consumer journeys with strategies and touch points. We then visualize this and flesh it out to share with you for sign off.

BUILD

We BUILD the seemingly impossible ideas

[ IDEA TO IMPLEMENTATION ]

Our multi-disciplinary team executes in the different fields they excel in and bring everything together to deliver unforgettable timeless experiences for humans.

make iconic things

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Services

01

INTERACTIVE
INSTALLATIONS

DESIGN AND BUILD OF BREATHTAKING INSTALLATIONS

02

MIXED REALITY

VR AND AR CUSTOM SOLUTIONS TO TELL YOUR BRAND STORY.

03

GAME DEVELOPMENT

CREATE CUSTOM GAMES FOR BRAND ACTIVATIONS AND EXPERIENCES.

04

WEB3 EXPERIENCES

METAVERSE AND NFT INTEGRATIONS FOR BRANDS EXPERIENCES

05

HOLOGRAMS

FROM HARDWARE INSTALLATION TO CONTENT CREATION. TO REVEAL A NEW OBJECT.

AND MANY
MORE

interactive websites
instagram filters
snapchat filters
mechatronics

OUR WORK

Redbull's Talking Vending Machine

The friendliest and cheekiest vending machine out there. We build a vending machine that decides itself when to give you a can.

Reebok's 4D Treadmill

A state of the art fitness unit that allowed runners to witness all 4 seasons in one run.

Johnny Walker's White Walker

Sculpted and painted the legendary White Walker, and added a touch of projection mapping.

Lenovo's Human Keyboard

Turned movie goers into a human keyboard, as we took over Lenovo's Twitter account.

Samsung's Interactive Floor

Embedded an interactive floor that interacted with passing guests in Samsung's Note launch event.

Disney's Genie Hologram

Displayed Aladin's real life hologram in different theater premieres.

Jack Daniel's Birthday

Exectued a full on celebration for Jack's birthday with a concert on the roof of a mobile bar.

VW's Car Launch

Created a projection mapping show that dazzled guests for the VW launch. From design to onground installation.

Grey Goose's Pavillion

Designed and built an out of this world 2 floor pavillion.

adidas' Football Cage

Designed and built a football cage fitted with sensors and lights to test the skills of players and allow them to compete.

Sven Marquardt's Art Installation

Partering with the Goethe Institure, we build Sven Marquardt's iconic structure to showcase his work.

Karen Wazen's AR Sunglasses

Millions of people got to try on Karen Wazen's different beautiful sunglasses, with the simplicity of an Instagram filter.

clients

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people we consider partners

publicis

leo burnett

grey

carat

adidas

red bull

reebok

maf

karen wazen

and many others

off the shelf

WHITEBOX STORY PRINTER

Drive guests to post stories at your event by leaving them with a printer version of it to take home. Expect over 100% social media engagement with Whitebox set up.

SNAP PHOTO BOOTH

A beautifully designed slim photobooth that enhances every event. With filters and fast printing , SNAP is the life of the party.
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AMAZEWALLS

A magical story-telling seemingly regular wall that bursts into life when touched.

INTERACTIVE VENDING MACHINES

Delightful vending machines that gift throught various triggers such as social media engagement.

SMART CLAW MACHINES

Creating smart claw machines that gathers data and allows guests to control with thier smartphones.

MOSAIC WALL

A beautiful group installation that comes to life with every person, making your guests feel like they are part of one big community.

[ ready to Transform your experience to the next level ? ]

REACH OUT

LET'S CONNECT

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